Need a lower mortgage rate to buy a house?
These tips get results

Time is luxury.

When It Comes To Marketing, We Know What Works

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“Lost time is never found again.” Benjamin Franklin

Sotheby's Real Estate Experience Center

Our goal is to save busy people time, so they can be present with their family doing what they enjoy all while living in more wellness-centered environments. These are the luxuries of the future.

Introducing the “Science of Value” 

We See Ourselves As Innovators In The Real Estate Industry

To stay relevant in a fast-paced industry like real estate property sales we have to constantly reevaluate our position, assess our strengths & weaknesses, innovate to adapt to the changing environment, and anticipate where the market is heading, so we can be the trusted advisor you rely on us to be.

A Study in Human Behavior

National brands have studied human behavior and consumer psychology for decades, but this is a relatively unexplored concept when it comes to real estate. With the proliferation of direct to consumer advertising, it is critical that property marketing does not have a one-size-fits-all message, but several multi-platform marketing messages that are intelligently “self-selected” to target specific consumers with the advertising messages best tailored for them, thus engaging the consumer, making them feel their needs are being recognized.

Setting Records that Out Pace the Market and the Competition

Built upon the tenements of psychology to reliably, consistently, and repeatedly produce results for all the properties entrusted to the care of the Sotheby’s Int’l Realty network, our program starts with a premarket initiative known as the “Property Development Process” that begins long before the listing is ever brough to the public.

The revolutionary “Property Development Process” is exclusive to the Sotheby’s Int’l Realty network. Contact us today to schedule a private consultation to learn more and receive your personalized proposal.

Visuals Are Key

A picture is worth a thousand words; the very best real estate photography can capture the excitement of the culmination of a life’s achievement, the energy of a dream realized, all with one simple photograph.

Real estate photography is so much more than showers and appliances. To ensure they are the best in the industry, our highly skilled professional photographers are specially vetted using the exacting standards that have become synonymous with the Sotheby’s brand.

Presentation Matters

Attractive Staging 

We tailor a solution that is appropriate for every client, budget, and property. Whether it’s repurposing existing furniture and accentuating it with our own carefully curated decor items, or teaming with a local furniture store to provide decor packages appealing to different styles, we make sure every property is presented in its best light and ensure differences in design preferences are not the focal point.

Design Matters

Stunning Website

A thoughtfully designed search experience features your home in a way that makes it stand out from the crowd.

Social Media

Instagram to Connect

Use Instagram to “build a buzz” around your home and connect with the community—ensuring a long list of buyers are ready to view your home as soon as it hits the market.

Social Media

Facebook to Reach Buyers

Advertising your home on Facebook allows you to reach 10,000+ people, all while highlighting your home's best features. 

Thinking of selling?

Find Out The Value Of Your Property

The Burns Family Team's proven program works in every segment of the market and is not just exclusive to high-end luxury homes. In fact, it could be argued that the science of value is of even more importance for the $500k to $1m properties.

Work with the best

Schedule Your First Call Today

With uniquely deep SW Florida ties and 1,000 Sotheby’s International Realty offices worldwide, the Burns Family Team is the ideal marriage of local experience with a global marketing reach.

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