The Royal Shell Advantage
When we decided to join forces with Royal Shell Preferred Properties we felt like our partnership with Royal Shell would give our clients Real Estate Representation that would be second to none. Here are just a few of the reasons why we feel that Royal Shell Preferred Properties is the only choice for buying and selling island properties.
Preferred Location. Location. Location.
The preferred locations on the islands begin with the Royal Shell real estate offices themselves. Having secured, without question, the two premier locations on Sanibel and Captiva for their base of operations Royal Shell has insured that its agents and valued clients recieve the maximum possible exposue to the residents and visitors alike to our beautiful islands. We want to be where the buyers are and we feel that our premere locations on Sanibel and Captiva Islands do just that. The Sanibel office is located at the four-way-stop directly off of the causeway and the Captiva office is located at the corner of Captiva Drive and Andy Rosse Lane, the busiest location on Captiva. You can see by the location and quality of these offices, Royal Shell's commitment to placing itself at the forefront of island real estate.
Pictures of both offices to be added shortly
Preferred on the Islands.
Exposure is the key to selling properties in any market. Royal Shell Preferred Properties has the most comprehensive marketing program tailored to the islands. Exposure to island residents and visitors is crucial because this is an audience of people who already know and love the islands. Our office has exclusive marketing agreemtments with many of the major retail and resteraunt centers on the islands including: Tahitian Gardens, Olde Sanibel Shops, the Village Shoppes, Tarpon Bay Town Center, and the Island Store. At these prime locations on Sanibel the only Real Estate information that will be distributed is information on Royal Shell listings and the Sanibel Captiva Association of Realtor's monthly magazine. How is that for unparalleled exposure?
In addition to catalogue distribution Royal Shell Preferred Properties has a local advertising budget that dwarfs the competition. With regular full page and mutli-page color ads in all of the island publications including the Island Sun, Island Reporter, Captiva Current, and Real Estate Guide our company's listings have the best exposure on the islands.
Preferred on the Internet.
The internet is definitely where the buyer are. It is estimated that over 80% of all property purchases begin by the buyer searching on the web. We have felt this change in our market as well. For key word searches such as "Sanibel Island" , "Captiva Island" , "Sanibel Island Properties" , "Sanibel Real Estate", "Captiva Homes For Sale" , and "Sanibel Condos For Sale" you will find that the Burns Family and/or Royal Shell websites come up first. In fact, the key word "Royal Shell" gets over 480,000 searches on its own per year. With a direct link from the Royal Shell Vacations site to the Royal Shell Preferred Properties Real Estate site we have a direct pipeline of potential buyers who already know and love Sanibel and Captiva Islands and are perfect candidates to become buyers.
Preferred Around the World.
Royal Shell along with the Burns Family's commitment to a major presence in the global market is a three fold approach; internet, literature, and person to person contact through trade shows.
Not only are the Royal Shell and Burns Family web sites accessible and translatable to a multitude of overseas markets but we have developed relationships with several key sited dedicated to exposing international buyers to local markets. These relationships include:
· Global Real Estate Institute: This organization, globalrealestate.org, is in place to help brokers and sales associates get in touch with leading investors, developers and real estate companies around the world.
· International Real Estate Digest: This web site, ired.com, features a directory to more than 50,000 real estate-related sites around the world. The Burns Family is in the process of purchasing links on this site directing international brokers and investors straight to our personal real estate web site.
· The International Real Estate Federation: Represents practitioners around the world in all fields of real estate. FIABCI provides access to more than 2 million potential contacts in 65 countries.
· International Consortium of Real Estate Associations: This is a group of 3-plus national real estate organizations worldwide. Through their web site, worldproperties.com, ICREA helps consumers locate properties outside their countries and find a qualified real estate professional.
· The National Association of Realtors: Offers an International Market-to-Market Program. Today NAR has more than 70 cooperative agreements with real estate associations in more than 50 nations that provide opportunities to promote the Burns Family Team and their listings to international audiences.
Royal Shell properties are also included in several key pieces of literature with a strong overseas distribution. Royal Shell Preferred Properties is now advertising in the “New York Resident” and the “Hamptons Resident”, which are lifestyle magazines targeted to the Manhattan and Hampton markets of New York and Long Island which also receive strong international viewership reaching over 250,000 readers a week.
A Family of Preferred Services
The Royal Shell family of companies includes vacation rentals, Real Estate sales, home watching services, and property management. For buyers of Real Estate on the islands, using Royal Shell can make your search for the perfect investment or second home as smooth as possible. From easy access to view condos in our rental program that are also for sale to guidance regarding rental potential and current rental performance, our sister office, Royal Shell Vacations, works in tandem with our sales office to help buyers gather the necessary information to evaluate which properties would suit their needs best.
All of Royal Shell's affiliate companies offer a symbiotic partnership with our division of real estate sales. From exposure to potential buyers to ease of ownership, Royal Shell has insured that no other company can offer as thorough, specialized, and beneficial services to those interested in buying or selling real estate on our beautiful islands.
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